Lord Sonny the Unifier:
All New Information is the result, the aftermath of getting the FINAL NOTICE! in the mail. This EP took on an urgency and has a more direct approach. There was less introspection and more hammers. Poetry is more subdued in crises and upheavals, as are all the arts, but it never disappears. Crisis requires louder voices as well as thoughtful introspection – you can’t have one without the other.
The concept behind the All New Information EP is the various ways we interpret the world around us and the ways we live with it and through it: We Hit hard. We Dig deep and solidify real friendships. We seek justice against the criminals and we Love it all!
A new group of hard hitters were found to solidify the more urgent ideas of All New Information and a new studio found as well – Studio G. The dream studio of Brooklyn with the legendary Tony Maimone of Pere Ubu fame behind the board engineering and fine tuning the new sounds….all analog, all real, all massive.
Lord Sonny the Unifier:
FINAL NOTCE!
FINAL NOTICE! is the bright orange letters we get in the mail after the many previous warnings. This warning is it – one final chance before whatever remains is taken away. One final chance to pay up before there’s a knock on the door; before it gets kicked down, and the last of all that’s cherished is confiscated.
The concept of FINAL NOTICE! comes from both the conflicts that continue to haunt humanity, and the love to be found therein. It is a rebellion against injustices, greed, lack of compassion and empathy – and it’s a rebellion for the high and limitless potential of our inner selves; a rebellion for our miraculous surroundings, that inspire and uplift us all.
The music and instrumentation on this album is based on a deep love for the instrumentation, production style, and spirit of the mid 60’s to the late 70’s. At that time it seemed as if the very magnetic force of the Earth was directly transferred to the magnetic tape itself, along with the song’s soul. Capturing this spirit of realness is at the very depth of FINAL NOTICE!
About The Band
Band leader Greg Jiritano began playing guitar at age 8, playing in a band at age 12, and playing in NYC bars at age 16. At age 18 Greg began writing his own music, and even though the prospect being a live musician was exciting and lucrative, he decided to concentrate on writing and recording his own music. And so began the real journey.
Isolated in the mountains of Massachusetts with electronics wizard John Schumann, the two wrote and recorded an entire album using only modified analog effects and stringed electric instruments, often over dubbing up to 40 guitars. It was a time of extreme sonic experimentation. Unfortunately none of this music was released, and due to its extreme recording techniques, was never performed live. Eventually the two went their separate ways.
After returning to Brooklyn, misfortune struck again. After purchasing new equipment, assembling a band, and recording a fresh new album, Greg’s studio caught fire and burnt to the ground. All the equipment he had purchased to pursue to the dream of recording his own music was gone. With no money to promote or finish the album, it was abandoned. He needed to regroup in order to plot the next step.
The next step is this new release FINAL NOTICE! Greg decided to not purchase new studio equipment but rather use gear and spaces available to finish the recordings. He plotted with good friend Carmine Covelli to play drums, and soon thereafter met Tyler Wood, a keyboard-wizard-freak and a sound guru in the studio. Tyler swore by his good friend Derek Nievergelt on Bass, and so Lord Sonny the Unifier was formed.
From band leader, Gregory Jiritano:
“Capturing a spirit of Realness is a very important part of FINAL NOTICE! and a core purpose of Lord Sonny the Unifier. We honor the greats before us; pay homage to them and to the Spirit of music, existing to express an original and basic truth. Its a truth that sings from the soul, of the soul, and communicates with a universal language to the universal human with no distractions, just poetic aims.
The lyrics of this album comes from both the conflicts that continue to haunt humanity, and the love to be found therein as well. It is a rebellion against the injustices, greed, lack of compassion and empathy here, and a rebellion for the limitless potential of our inner self, and for our miraculous surroundings, to inspire and uplift us all.”
Send us an e-mail
If you would like more details on what Lord Sonny The Unifier is all about please use the contact form. For bookings or press inquiries please use the email addresses below.
Lord Sonny The Unifier
Brooklyn, NY
booking: greg@lordsonytheunifier.com
press contact: james@independentmusicpromotions.com